It is so important to use as many marketing strategies as you can if you are a real estate agent. Although you may have hundreds of people contact you as a result of MLS listings at your real estate office, it does not necessarily mean that they will get a hold of you. You need to do advertising in the local paper to attract people that may be interested in houses that you are selling right now. Using Google and PPC advertising is another option that many realtors have used for well over a decade. However, if you want to use something that is working very well, sometimes surpassing traditional advertising methods, you will want to start marketing with social media. In this article, we will address the benefits of Facebook primarily, and then how this can be complimentary with other social channels.
Why Choose To Market On Social Media?
The first thing that you should understand is why social media is so powerful when it comes to selling anything. Years ago, when social media first presented itself is was for sharing information and images, people were not yet conditioned at that point to be in a buying state of mind. Today that has changed significantly as a result of many marketers that have used Facebook successfully to generate millions of dollars in revenue. That’s why this article will focus on Facebook initially, and then discusses other platforms and why you need a website.
Why Would You Market Houses On Facebook?
There are several reasons why social media is a much better medium by which to find buyers for houses. If you think about websites like Pinterest where people are sharing images by the hundreds every day, they also do the same with real estate. When someone sees a beautiful house that they like, they will likely share this with others that they know. The same is true for images or videos of homes that you might be selling on Facebook which will be shared with other people’s following, some of which may be interested in what you have the sell.
How Do You Start Marketing On Facebook?
First of all, you are going to have to create videos and images of the homes that you are trying to market. Although images will capture their attention, if there is a way for you to take a camera into a property where you can provide a 3D perspective in a video format of each home, you can get people looking at your videos and sharing them just as fast. It could be a simple video where you are showing the outside of the home, the interior, and then ending it with a call to action which is usually your name and phone number. This will get people talking about the real estate you are selling, and will ultimately help you sell more of it.
How To Use This With Other Social Media Platforms
Other social media platforms including Pinterest, Instagram, and even LinkedIn are great ways to attract people to your business. For example, you could set up a Pinterest page where you are showcasing every image that you shoot of the homes that you are selling, and these will be shared all over the web. The same goes for Instagram, but LinkedIn is a little bit different. You will need to be more professional. It’s not just about sharing pictures but representing your real estate business, and yourself as an independent real estate agent at that office. Once all of this is set up, it is highly recommended that you also get a web page where you can link to your social media platforms. This is what all professionals do, but you need to do the web page in a specific way if you want to get the best results.
Why You Need A Webpage For Social Media Marketing
Even though you are placing everything you are selling on your social media marketing pages, it is important to have a web page that will represent yourself as a professional. It is important for social media marketing because all of the social media platforms require you, or at least give you the option, of placing your website in your personal information. When people share these videos and images, these will then cause them to click on them, or perhaps visit your web page that is listed at the end of the videos. It’s just another way to make sure that you are getting the most traffic as a result of your social media marketing efforts.
How Long Will It Take To See Results?
In most cases, you will start to see results in as little as a few days. It depends on the type of campaigns that you set up with each social media platform. For example, if you do a “like” campaign on your Facebook page, you will start to get followers almost instantly. People actually don’t mind following real estate pages. They like to look at the pictures of new homes that come up. They also like to see the homes that sell and wish that they had the money to do that for themselves. Therefore, it is recommended that you do a small advertising campaign on Facebook to start building your subscribers. Once this starts to grow, in no time at all, you are going to be selling more properties.
This overview of how to use social media to sell houses as a real estate agent should help anybody no matter what type of homes they sell. You could be selling single-family homes that are low six figures, or multimillion dollar homes, and get the same results. It’s all about making sure that you are as visible as possible, and that you are perceived as a professional. That’s why it is so important to have a website along with all of your social media pages so that you will get more visitors and ultimately more sales.